FetchRight

How It Works

For Publishers

  • ✓Strategic visibility instead of complete blocking — control what AI systems see while maintaining discoverability
  • ✓Brand control through pre-transformed, use-case-specific content delivery
  • ✓Revenue generation from AI training and search rather than zero monetization

For AI Systems

  • ✓Massive compute savings — publishers provide pre-transformed data (embeddings, summaries) that AI systems need, reducing processing costs by 60-90%
  • ✓Quality before licensing — HTTP 203 previews let AI agents evaluate content value before paying, unlike paywalls that block discovery
  • ✓Legal clarity with explicit, machine-readable licensing terms that eliminate ambiguity and reduce legal risk

Technical Innovation: Unlike traditional paywalls that return HTTP 403/paywall blocks, Peek-Then-Pay delivers strategic HTTP 203 responses with curated “peek” content. This ensures your content remains discoverable in AI search while you maintain full control over how your brand and information are represented.

1. Set Your Policies

Publishers define their content licensing policies, including pricing, usage restrictions, and access controls for AI crawlers through standardized peek.json files.

2. Smart Content Delivery

Instead of blocking AI crawlers entirely, deliver strategic “peek” content via HTTP 203 responses. Control exactly what information AI systems access while maintaining discoverability in AI-powered search.

3. Automated Enforcement & Revenue

Monitor AI system interactions in real-time, enforce licensing compliance automatically, and generate revenue from AI training and search applications based on your defined pricing structure.

🏆 Built on Open Standards

FetchRight is the reference implementation of the Peek-Then-Pay standard— an open protocol that enables publishers to define machine-readable policies for AI content access and licensing through simple /.well-known/peek.json files.

This standardized approach allows publishers to tell AI systems:

  • What content is available for AI access
  • How much it costs to use different types of content
  • What usage restrictions apply
  • How to properly attribute the source
  • Contact information for licensing inquiries

By building on this open standard, FetchRight ensures transparent, enforceable licensing and gives publishers control over their content in the age of AI.