Insights on AI licensing, content ownership, and the future of fair data exchange.
FetchRight and Peek-Then-Pay let LLMs ask publishers directly for pre-filtered, attribution-ready context — cutting duplicate embedding work and lowering costs for both sides.
Gary Newcomb
CTO & Co-Founder, FetchRight
The audience has migrated to AI-driven discovery channels. Publishers who structure and govern what they contribute can become essential partners in the AI economy.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
Every AI query burns thousands of tokens just to reacquire context. FetchRight and Peek-Then-Pay offer a smarter approach where publishers provide structured data and LLMs pay for efficiency, not redundancy.
Gary Newcomb
CTO & Co-Founder, FetchRight
Accuracy cannot be treated as an emergent property of scale. It has to be grounded in authoritative sources, and those sources are overwhelmingly publishers.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
How the Peek-Then-Pay standard is reshaping the relationship between AI systems and content creators, giving publishers control while enabling efficient AI development.
Gary Newcomb
CTO & Co-Founder, FetchRight
Publishers' biggest readers are no longer human — they're AI systems. Yet most publishers have no visibility into this interaction. Closing that gap is the first step toward deciding how AI should use your content.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
Publishers can choose how their content powers AI — its structure, terms, and representation. This strategic shift turns content from ungoverned raw material into governed expertise.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
AI upends the logic of pages as the atomic unit of value. Publishers can allow their content to be atomized without input, or they can define how their expertise is represented in the new answer layer.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
When discovery moves from pages to answers, the value of expertise increases. Publishers have an opportunity not just to participate in the AI ecosystem, but to shape its trajectory.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
AI has outgrown the infrastructure of the early web. Peek-Then-Pay provides the modern protocol this era requires: structured discovery, transparent licensing, and aligned incentives.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
Artificial intelligence is reshaping how people seek and consume information. But AI runs on trusted data, and trusted data originates with publishers.
Jarrett Sidaway
CEO & Co-Founder, FetchRight
Cloudflare's Pay-Per-Crawl model signals a turning point. We can either create fragmented paywalls or build sustainable, fair content marketplaces. The choice is ours.
Gary Newcomb
CTO & Co-Founder, FetchRight